The setup
- A client hub page per client: brief, brand notes, links.
- A content calendar inside each hub, same columns everywhere.
- A Ninecast planner embedded in each calendar page: the client’s grid, and posting to their accounts.
- Your own overview: a view across clients of what is due, waiting on approval or failed.
Same columns for every client means one way of working, not twelve.
The full multi-client setup is in the agency setup.
Questions that follow
How do I organise content calendars for multiple social media clients?
One workspace, a separate calendar for each client, identical columns (date, caption, media, platforms, status, post link), and an all-clients view of what is due this week. Put Ninecast in each client’s calendar page and each one previews as a feed and posts itself.
What’s the best content calendar for a social media agency?
One your clients can see and that posts for you. A Notion or Airtable calendar per client with Ninecast gives you both: the client views their month as a live Instagram grid, and each row posts on its date to every platform you connect.
How do freelance social media managers plan content for their clients?
Monthly: agree goals and pillars, outline the month, write captions in a batch, make the visuals in a batch, send for approval, then schedule. The calendar is the centre of all of it.
Should I use one database for all clients or one per client?
One per client is safer: it can be shared with that client alone, and a post can never be scheduled to the wrong account.
Which columns should a client content calendar have?
Post name, date and time, platforms, caption, media, status, and a post link that fills in after publishing. Add pillar or campaign if you report by them.
Try it on your own calendar
30 days free. No card, no password, no account. The guide walks through setup in ten minutes.
Start free