The rules that keep a feed together
- Palette and fonts written into the client’s brand notes.
- Templates for the post types you repeat.
- A rotation, for example photo, tip, carousel, repeated.
- A grid check before the month is approved.
A feed is judged as a whole, so plan it as a whole.
Questions that follow
How do I keep a client's Instagram feed looking cohesive?
Agree a palette, fonts and photo style, build a handful of Canva templates, rotate post types in a pattern, and preview the grid before posting. With Ninecast, the planned month appears as a live grid in the client’s calendar page, and dragging one post onto another swaps their dates.
How do I plan an Instagram grid for a client?
Plan the month in a calendar, then look at it as a grid and rearrange until it reads well. A grid built from the calendar itself, like Ninecast’s, stays in step as dates change.
Does Instagram still use square grid tiles?
No. The profile grid shows tall 3:4 tiles now, so plan with the top and bottom edges in mind.
How many templates does a client need?
Three to five covers most months: a quote or tip, a carousel cover, an announcement, a photo frame.
What breaks a cohesive feed most often?
Two similar posts next to each other, a one-off colour, and last-minute posts that skip the preview.
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