Where the hours go, and how to get them back
- Custom work per client → a fixed package.
- A different process per client → one calendar template and one weekly rhythm.
- Posting by hand → posts that publish themselves from the calendar.
- Building reports → results written into the calendar, reported from a view.
- Screenshotting feeds for approval → a live grid in the client’s page.
Hire people for the work only people can do.
Start with managing several clients without overwhelm.
Questions that follow
How do I scale my social media agency without hiring more people?
Standardise and automate. Sell fixed packages, run every client through the same calendar template and weekly rhythm, batch the creative work, and remove the manual jobs that multiply with clients. Posting and reporting are the two biggest; Ninecast handles both from each client’s Notion or Airtable calendar.
What should I automate first in a social media agency?
Posting, then reporting. They are repetitive, they grow with every client, and neither needs your judgement once the content is approved.
What is a productised social media package?
A fixed scope at a fixed price, such as twelve posts a month on two platforms with one revision round and a monthly report, so every client is delivered the same way.
When should I hire my first person?
When the creative work, not the admin, is full. Automate the admin first, so the first hire makes content rather than copying posts between tools.
How much does the automation cost?
The grid preview is free, forever. Publishing is on Creator, $15 a month or $12 a month billed yearly, for 3 planners — and the free plan includes 2 posts so you can see it work first.
Try it on your own calendar
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