How to track Instagram post analytics inside Notion

Method 1: a tracker you fill in by hand

1. Add number columns to your content database: Likes, Comments, Shares, Saves, Reach and Views, plus a URL column for the post link.
2. Copy the numbers in from each post’s View insights in Instagram, at the same point every time, such as seven days after posting.
3. Add an engagement formula: interactions divided by reach, as in the question below.
4. Make views: top posts sorted by reach, a monthly filter, and a board grouped by format.

It is free and it works. It is also an evening a month of copying numbers, and the row that planned a post and the row that measures it drift apart.

Method 2: let the numbers write themselves

With Ninecast, the row that planned a post is the row that posts it and the row that records how it did:

• Each night, likes, comments, shares, saves, reach and views are written into the post’s row, for the two weeks after it goes out. The Refresh button fetches them on demand.
• Only the columns you choose are written, and a number Instagram has not reported yet is left empty rather than written as 0.
• The post link is written back too, for every platform.

The best analytics dashboard for a Notion content calendar is the calendar.

The free Ninecast content calendar template has these columns ready. More on the reporting side is in a Notion content calendar with analytics, and the AI content calendar workflow shows how to plan next month from these numbers.