One idea, four versions
- Instagram: a carousel that teaches the idea, or a Reel with a strong first line.
- TikTok: the same idea as a short video or a photo post.
- LinkedIn: the lesson in text, with one image.
- Pinterest: a tall image with a searchable title.
Repurposing is not posting the same thing four times. It is saying the same thing four ways.
How one database feeds them all: posting to every platform from one Notion database.
Questions that follow
How do I repurpose one piece of content across Instagram, TikTok, LinkedIn and Pinterest?
Start from one strong idea and make a version per platform: a carousel or Reel for Instagram, a short video or photo post for TikTok, a text-first post with an image for LinkedIn, a vertical image with a keyword title for Pinterest. Plan them in one Notion or Airtable calendar, and Ninecast posts each on its date to the right accounts.
Can one post go to every platform at once?
Yes, if the same caption and media suit them all: with Ninecast, leave the Platforms column empty and the row goes to every connected account, in each platform’s own format. Use separate rows when the wording should differ.
Is repurposing content lazy?
No. Most of an audience misses most posts, and each platform has different people. Repurposing a proven idea reaches more of them for a fraction of the work.
What should change between platforms?
The hook, the length, the aspect ratio and the call to action. The idea and the evidence stay the same.
How do I keep track of repurposed versions?
Give each version its own row, linked to the original idea, so you can see which platform each idea did best on.
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