Running social media for clients

The best way to share a content plan with a client

Share one live page instead of attachments: a short note on the month’s strategy, the content calendar, and a preview of how the feed will look, in a Notion or Airtable page the client can open any time. PDFs and slide decks go out of date the moment a post moves. With Ninecast embedded in that page, the client sees the planned posts as a live Instagram grid that updates as you plan.

What the shared page holds

  • This month in three lines: the goal and the plan.
  • The grid, so they see the feed first.
  • The calendar, for the detail of each post.
  • One instruction: where and by when to give feedback.

Send a link that is always current, not a file that is right for one day.

Then get it approved faster.

Questions that follow

What's the best way to share a content plan with a client?

A shared Notion or Airtable page with the month’s goals in a few lines, the content calendar, and a live grid of the planned Instagram posts. Ninecast adds the grid from the calendar itself, so the client always sees the current plan, without an account of their own.

Should I send the content plan as a PDF?

Only as a snapshot for sign-off. For the working plan, a live page avoids version confusion.

What should a content plan include?

Goals, content pillars, the posting schedule, each post’s caption and visual, and how success will be measured.

Can the client comment on the plan?

Yes, in Notion or Airtable as they do now, on the post itself, so feedback stays with the content.

Does the client need to sign up for anything?

Not for Ninecast. Anyone who can open the page sees the grid.

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